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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. How to market tax and accounting services. People search online for products and services, including accounting services. A better approach is to build a reputation as an accounting expert. With more than 144.3 million individual taxpayers and 31.7

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PULSE: Why Debit And Payroll Cards Are An Employer’s Strategic Advantage

PYMNTS

And according to Jennifer Schroeder, executive vice president of product management at PULSE, prepaid and payroll cards are proving increasingly popular among forward-thinking employers. That short timeframe between disbursement and receipt of funds, she said, is ideal for the gig economy.

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Deep Dive: How Payment Experiences Help B2C Companies Recruit And Retain Subscribers

PYMNTS

B2C businesses rely on attaining high volumes of low-value transactions and thus need tools to help them quickly onboard new customers and retain existing ones. They may not wish to acquire new payment instruments — such as credit cards or online payment service accounts — just to be able to pay for a subscription service, after all.

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The Accounting Technology Lab Podcast: The End of QuickBooks Desktop – Mar. 2024

CPA Practice

Tankersley, CPA.CITP, CGMA 00:00 Welcome to the accounting Technology Lab sponsored by CPA practice advisor. Tankersley, CPA.CITP, CGMA 00:00 Welcome to the accounting Technology Lab sponsored by CPA practice advisor. Randy Johnston 00:11 Welcome to today’s accounting Technology Lab. Tankersley, CPA.CITP, CGMA 07:32 Yeah.

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5 Ways Firms Can Support Entrepreneurs in 2024

CPA Practice

CPAs and accountants are uniquely positioned to help their clients out with a variety of advisory services. The primary focus for small business owners in 2024 is generating more revenue, with many small businesses wanting to add to their payrolls. That hasn’t changed. Here are the highlights. #1:

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The Accounting Technology Lab Podcast: What is the Future of Desktop Accounting? – Mar. 2024

CPA Practice

Hosts Randy Johnston and Brian Tankersley, CPA, discuss the discontinuence of some desktop accounting programs, and how to support your clients. Tankersley, CPA.CITP, CGMA 00:00 Welcome to the accounting Technology Lab sponsored by CPA practice advisor. Randy Johnston 00:11 Welcome to today’s accounting Technology Lab.

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Anticipating B2B Payments Evolution With B2C Payments Trends

PYMNTS

According to Viewpost CEO Max Eliscu, B2B payments often follows in the same footsteps as B2C. B2B payments company Viewpost just released a curious report: a survey on consumer payment habits and trends. Why would a corporate payments company want to dive into the world of consumers?

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