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Essential Tips for Q4 Ad Buying for CPA Firms

CPA Practice

You can continue your passive social media efforts, but are they really paying off? Here are essential tips to help you increase your Q4 lead generation and Q1 bottom-line results through online and social media ads. Take the questions your clients have been asking all year and cluster them into topics. Think like your customer.

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“How can I use social media to promote my accountancy practice?”

Mark Lee

There are two types of accountants who use social media and Linkedin: Those who have learned what works FOR THEM, and Those who have bought into the hype and HOPE that what are doing will prove to be worth the time and effort. This is that overly salesy messages do not perform well on social media or on Linkedin. WHAT WORKS FOR OTHERS?

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Withum’s Viva Minute – A Video Series Helping Organizations Leverage Microsoft 365’s Integrated Employee Experience Platform

Withum

Microsoft’s Viva is an accessible, functional and integrated employee experience platform built within Microsoft 365 and Microsoft Teams that gives your organization support, connections, insights, education and more using your existing infrastructure. We can’t wait to show you what Viva can do.

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Don’t Take Tax Advice from Social Media

CPA Practice

The Internal Revenue Service warns that trusting tax advice found on social media can lure otherwise honest taxpayers and tax professionals into compromising tax situations. Social media can circulate inaccurate or misleading tax information, and the IRS has recently seen several examples.

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Summer Marketing Initiatives for Small to Mid-Sized Accounting Firms

CPA Practice

Enhance Social Media Engagement: Share helpful summer tax tips, reminders for quarterly taxes, or fun posts about your team enjoying summer activities. Write Blog Posts or Articles: Focus on topics relevant to your clients’ needs, such as summer tax tips, ways to improve financial health, or updates in financial regulations.

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Gear Up for the Ultimate Year-End Marketing Showdown – Turning Numbers into Opportunities

CPA Practice

The easiest way to do this is to sort your website content by topic. Or make a list of the content and generate a new social media and email distribution schedule to share it with clients and your target audience. Create corresponding social media posts using the chosen subject lines. Send one email per week throughout Q4.

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Cherry Bekaert Joins Global Energy Leaders To Discuss Emerging Technologies at CERAWEEK

Cherry Bekaert

Topics evolved around responding to growing demand for emissions reductions to leveraging artificial intelligence (AI). AI Propelling Intelligent Energy AI was a popular topic at CERAWEEK. It also empowers organizations to achieve superior customer and social outcomes as a sustainable energy operator and service provider.