The ProAdvisor Awards Program application is not just about assessing each individual ProAdvisor, it is also designed as a tool to provide what I like to think of as the 'State of the ProAdvisor Community.' We measure hundreds of statistics about ProAdvisor practices, ProAdvisor backgrounds, ProAdvisor client trends, and ProAdvisor interactions.
When it comes to those ProAdvisor interactions, one big area of measurement deals with how ProAdvisors interact with 'Apps' and other '3rd-party Software.' We not only measure the most used and referred Apps by our ProAdvisor applicants, but also the process ProAdvisors use in analyzing, qualifying and selecting the Apps they use and recommend.
Even though there is still 2-weeks in the application process, I thought you might be interested in some preliminary information about what the 2024 'Domestic' (US) ProAdvisor applicants are telling us about their 'App' experiences.
When asked about ‘Sources of App Awareness’ (how they became aware of Apps), these were the ranked responses and scores of Domestic ProAdvisors participating in this year's awards application process.
- Recommended by colleague - 8.2
- Presented during webinar/podcast – 6.86
- Inquiry from client – 6.18
- Saw App at Conference/Trade-show – 6.05
- QuickBooks App Center listing – 5.43
- Saw on social media – 5.20
- Read in trade publication – 5.16
- Search engine results – 4.32
- Ad in social media channel – 3.94
- Emailed information – 3.65
When asked how they ‘Analyzed Potential Apps’, these were their ranked responses and scores of the 2024 Domestic ProAdvisor Award applicants.
- Ask colleagues about the App – 7.37
- Viewed Demonstration by Developer – 6.56
- Used a ‘free trial’ of the App for self-assessment – 6.55
- Published comparisons including the App – 5.81
- Review App Developer’s website – 5.42
- Discussed App with Developer at Conference/Trade-show – 5.27
- Read QB App Store rankings/reviews – 5.24
- Read App related articles/reviews in trade publication – 5.9
- Watched webinar presenting App in non-commercial context – 5.0
- Searched for ‘bad reviews’ to contrast Developer hype – 2.59
When asked to rank six (6) App characteristics from most important to least important when determining which Apps to acquire, these were the ranked responses and scores by those participating in this year's ProAdvisor Awards process.
- Configurability (to work as needed) – 4.54
- Ease of use – 4.34
- Ease of implementation – 4.19
- Product support – 3.57
- Price – 2.84
- Partner Program Availability – 1.52
So you might catch yourself saying.... "That's not what I do," or "that isn't important to me." If so, then you obviously need to provide your input into these preliminarily results, and the only way you can do that is to 'Self-nominate and Apply' for the 2024 ProAdvisor Awards. That opportunity remains open through February 20th, it's not to late to tell Insightful Accountant how you 'interact with Apps' including your best apps you use or refer.
By the way, while the data above reflects the 'Domestic' ProAdvisor Applicants, we secure the exact same information from our 2024 International ProAdvisor Award Applicants... the date is just compiled separately and by Geographic Quadrasphere. Still the same, the opportunity for International ProAdvisors to participate in the 2024 process remains open through March 31, 2024.
Domestic or International ProAdvisors can nominate themselves and begin the formal application process for 2024 HERE.
Thanks to our 2024 ProAdvisor Award Sponsors without whom these awards would not be possible.
With ADP, managing and paying your people has never been easier. And ADP offers a revenue share program and other partner opportunities for ProAdvisors.
Zoho offers a comprehensive set of apps covering almost every aspect of the business environment. Zoho offers a Partner Program for Accountants, Bookkeepers, and Advisors which features Zoho One. Cajabra helps accountants, bookkeepers and ProAdvisors go from commodity to business advisory. Cajabra offers a turnkey marketing and CRM solution for ProAdvisors and Accountants. Mango Practice Management provides software for accounting practice and workflow management. Everything from project and document management to time & billing and secure file sharing, and more. Canon imageFORMULA scanners can help any business redefine their workplace. And the Canon R40 Receipt Edition scanner makes it easy to scan and upload your receipts directly to QuickBooks Online. Dext provides accounting automation for Accountants, Bookkeepers and ProAdvisors. And Dext has one of the largest global online accounting, bookkeeping and advisor communities. Dext is the 2024 International ProAdvisor of the Year Sponsor. Tipalti is "finance automation that puts you in charge." Free-up your team from day-to-day processes with integrated products that handle your evolving business needs. Avalara makes tax compliance faster, easier, more accurate, and more reliable for 41,000+ customers in over 75 countries. Tax compliance automation solutions from Avalara leverage 1,200+ partner integrations across leading eCommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access.
