Marcum Unveils New Generative AI Tool AskMarcum.ai

Top 15 accounting firm Marcum has launched AskMarcum.ai, a generative AI tool powered by Microsoft Azure OpenAI Service.

Developed by Marcum Technology’s innovation incubator, Marcum Labs, this new tool is embedded within Microsoft Teams to be used exclusively by firm employees.

Embedding a custom generative AI interface into Teams extends its accessibility and functionality as a secure AI tool for Marcum employees to use at their desks and on mobile devices, the firm said on Dec. 4. This approach combines a user-friendly interface with the power of AskMarcum.ai, which leverages OpenAI’s ChatGPT model through Azure OpenAI Service, and positions the new tool within the firm’s existing day-to-day workflow. Marcum leaders expect AskMarcum.ai to enhance communication, knowledge sharing, and problem-solving.

“The launch of AskMarcum.ai is just another example of our commitment to delivering the most advanced tools available to enhance the work experience for our team,” Peter Scavuzzo, Marcum’s chief information and digital officer and CEO of Marcum Technology, said in a news release. “By equipping our workforce with cutting-edge resources, we generate excitement and set them up to thrive. Streamlining day-to-day tasks allows them to dedicate more time to their core job functions, utilizing their experience and unparalleled technical proficiency to deliver exceptional service to our clients.”

Marco Casalaina, vice president of products, Azure AI. at Microsoft, added: “At Microsoft, we believe in empowering organizations to achieve more with AI. We’re pleased to see Marcum harness the power of Microsoft Azure OpenAI Service and Teams to help elevate the human experience at work.”

Marcum noted that AskMarcum.ai was created for internal use only and was implemented with strict controls that ensure that the firm maintains the highest levels of confidentiality and security.