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Accounting Marketer Release Book: “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success”

CPA Practice

Becky Livingston has unveiled her latest book, “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success.” This insightful and timely work marks the author’s fourth published title and aims to bridge the knowledge gap in the intersection of B2B marketing and the ever-evolving world of artificial intelligence.

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Mastercard's Track Card To Account Transfer Streamlines B2B Payments

PYMNTS

Mastercard has added new B2B payment features in the Asia Pacific, intending to bolster its services for businesses looking for diverse payments methods, a press release says. Mastercard Track was debuted in 2018, and works on real-time data collection and faster payments, helping businesses with B2B payments.

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Empowering Your B2B E-Commerce Customers With Self-Service

Withum

Self-service is becoming increasingly preferred in B2B e-commerce, with 99% of buyers willing to make a purchase in an end-to-end digital self-service model. This allows customers to place orders and manage their accounts without human interaction – giving them the flexibility and convenience to order anytime, anywhere.

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B2B Payments Drive Instant Payments, Crypto Innovation

PYMNTS

Separately, research finds B2B payments as the key driver behind surging instant payments volume in the years ahead. The first company it's working with is Wirex, which provides a crypto-friendly currency account and enables cross-border payments via Visa card. B2B Payments To Drive Instant Payments Adoption.

B2B 129
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Personalizing — Not Just Digitizing — The B2B eCommerce Experience

PYMNTS

As the B2B commerce landscape innovates, it is continually after that "Amazon-like" experience forged in the consumer commerce world. But for B2B vendors and suppliers, the unique needs of corporate customers cannot be ignored, making a consumer-like buying experience particularly complex. Pricing Complexities.

B2B 143
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Mastercard Embraces Existing Rails To Drive B2B Payments Value

PYMNTS

When it comes to global B2B procurement, nothing is simple. The Track BPS is an evolution from the strategy of owning the underlying rails upon which money moves, according to James Anderson , executive vice president of Global Commercial and B2B Solutions. Driving B2B Payments' Evolution. said Anderson.

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FinTech Innovation Eases B2C Sellers’ Entrance Into The B2B World

PYMNTS

The takeover signaled an evolution of the company's business model from a traditionally business-to-consumer (B2C) seller, to one that includes business-to-business (B2B) operations. It was also indicative of a growing trend of B2C merchants expanding into the B2B realm in an effort to take advantage of a surging market.

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