Software provider for legal and accounting professionals AbacusNext® has rebranded as CARET—a move that will further unite the family of some of the most successful brands in professional service automation and technology.
CARET CEO Keri Gohman says the legal and accounting firms have an outsized impact on the world as the most important advisors to their clients. “Under the CARET brand, we will offer firms the technology and automation they need to transform their practices with robust practice management, document automation and payment processing solutions to deliver the best results for their clients—all under one family.”
CARET Chief Product and Experience Officer Jennifer Sherman says the company took considerable time and effort with partners, customers and its team to consider what it truly offers.
“We’re not a collection of products, but a family of solutions that remove administrative busywork and simplify workloads so these crucial professionals can focus on what really matters to them," Sherman says. "Simply put, we create space for what matters, just like a caret. A caret represents creating room for expansion and for what is to come, making it the perfect representation for the company's future.”
CARET brands include OfficeTools, Abacus Payment Exchange (APX), HotDocs, AbacusLaw, Amicus Attorney and Zola Suite, (now CARET Legal under the company’s new brand strategy).
For more information about the company and the rebrand, CLICK HERE.
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