Sun.Mar 26, 2023

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What is AI and why is it relevant for my small business?

Xero

It’s safe to say that artificial intelligence (AI) is now part of common language and everyday life. But while we’ve all heard of the term, not everyone really knows what it is or how to use it (or rather, whether it can be useful for them). Believe it or not, the term ‘artificial intelligence’ has been with us since as far back as 1955, when a number of academics and professionals in the field of technology first proposed a study of the term.

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When It's Time to Migrate Desktop to Online Payroll

Insightful Accountant

QuickBooks Desktop users can take advantage of the benefits of QuickBooks Online without having to start over using a QBO Payroll (payroll only) Subscription.

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Reckon’s GM of marketing talks marketing plans

Reckon

We recently sat down with Reckon’s general manager of marketing, Brad Stevens, to chat about creating a marketing plan, core considerations, the hierarchy of marketing activity and what small businesses should be thinking about. 1) Hey Brad, what kind of background did you come from and what instilled such a passion for marketing? My career in the world of marketing really started in university where I completed a business degree with a major in marketing.

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Fortifying Your Data Privacy and Security in Tax Season

Insightful Accountant

GBG Americas' Christina Luttrell breaks down three essential strategies for today's accountants, CPAs and tax preparers.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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Fresh digital marketing strategies to attract new customers in 2023

Reckon

If you’re looking to grow your business and attract new clients, you need to sharpen your digital marketing sword. Plodding along without a digital marketing strategy will not bear much fruit in 2023. So, if you want to float not flounder, let’s jump into the primary modes of digital marketing and some strategies you can deploy to squeeze as much juice out of it as you can.

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