Calculating the Churn Rate of a SaaS Startup? See the Real Picture.
BurklandAssociates
MARCH 8, 2021
Looking at lost customers as a percentage of total customers at the beginning of the period understates churn rates for annual pay customers and obscures retention problems in fast-growing enterprises. Read More. The post Calculating the Churn Rate of a SaaS Startup? See the Real Picture. appeared first on Burkland.
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