How Starbucks Killed My Favorite Payment Experience (And Called It A Success)
PYMNTS
JUNE 1, 2016
Like most people, I still make the majority of my purchases with credit cards. But the one place I’ve always used my phone to pay has been Starbucks. Why did I never think twice before using the Starbucks mobile app to pay for all my purchases there? For the same reasons that it has become one of the most popular mobile payments experiences in the world — it was easy to use, accepted at most Starbucks, and had a rewarding loyalty program.
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