Mastercard Rolls Out Biometric Authentication Mandate Ahead Of European Regulations
PYMNTS
JANUARY 26, 2018
Sometimes eCommerce retailers need to verify a customer’s identity at checkout, but the authentication process often leads to lost sales. Methods like a one-time password sent by text message (SMS), for example, can cause many consumers to abandon their online shopping carts. Customers are more inclined to go through with a purchase when retailers use alternate authentication methods.
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