‘Uberfication of Trucking’ Is More Sizzle Than Substance
Katz,Sapper&Miller
DECEMBER 21, 2015
Recent media coverage of start-up companies that are bringing Uber-style technology to trucking makes it tempting to conclude that big changes are imminent. The new technology promises to automate the work of matching loads with carriers, thus eliminating waste from the supply chain, making freight brokers obsolete and dramatically altering the relationship between shippers and carriers.
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