Halo Collar™, an advanced GPS wireless dog fence used by more than 150,000 dogs, has selected Oracle NetSuite to help it build a better world for every dog. With NetSuite, Halo will be able to take advantage of an integrated business suite to enhance and scale its operations as it expands globally.
Source: Halo Collar website
Launched in 2019, Halo uses advanced GPS tracking and activity monitoring to help pet owners ensure their dog’s safety. Halo replaces the need for an invisible dog fence since its containment function is held directly in the collar and doesn’t need internet access to operate.
Co-founded by world renowned dog behaviorist Cesar Millan, Halo incorporates Millan’s expertise in dog psychology to deliver built-in training technology that gently teaches dogs. Pet owners can establish virtual boundaries in the app, and GPS functionality helps keep dogs protected and easy to locate wherever they may go.
To meet increasing demand and support its domestic and international expansion, Halo needed to streamline its operations, improve the efficiency and accuracy of its financial processes. It also wanted to establish a single view into its data to enable faster and more informed decision making.
After careful evaluation, Halo selected NetSuite to address these challenges and provide an enterprise resource planning (ERP) system, which will help save more dogs’ lives.
Halo CFO Ned Mavrommatis says as pet ownership surged during the pandemic, its revenue grew from $3 million in 2020 to $50 million in 2022. To support that growth and continue to scale its business, it needed to rethink the business systems it relies on everyday and find a way to eliminate the cost and complexities of working with so many different solutions.
“That’s why we selected NetSuite," Mavrommatis says. "With NetSuite, we get one system that will be able to integrate our data and streamline our business processes as we expand our go-to-market activities from direct to consumer to selling through distributors and retailers, both domestically and internationally.”
NetSuite also enables Halo to streamline and enhance key processes while managing its operations on a single cloud business suite. By automating its procurement, inventory and subscription management functions, NetSuite will help Halo increase recurring, predictable revenue generators and improve its gross margin.
In addition, NetSuite will allow Halo to significantly reduce the amount of time it takes to close its books and provide real-time insights into its financial performance, enabling its leadership team to make faster decisions and take advantage of growth opportunities. Also, by unifying data on a single system, NetSuite will help Halo conduct faster and more meaningful analysis and reduce the risk associated with inaccurate or missing data.
“Halo has brought together a team of technology and dog experts to develop an innovative system that helps pet owners keep their dogs safely off leash no matter where they are,” says Sam Levy, Senior VP of Sales for Oracle NetSuite. “Demand for the Halo system has skyrocketed over recent years and by moving to NetSuite, Halo will be able to efficiently meet this demand by enhancing and streamlining its operations with a unified suite."
As a result, the Halo team can continue to scale and stay focused on its mission as it expands into new markets.
For more information or to purchase a system, contact Halo Collar™.
Disclosures:
Oracle NetSuite provides an integrated system including financials, Enterprise Resource Planning (ERP), inventory management, HR, professional services automation and omnichannel commerce to more than 36,000 customers in 217 countries and territories. NetSuite was the first cloud company to usher in the new era of cloud computing.
Note: Some feature content (including visuals) were adapted from Oracle NetSuite source materials, including the related official NetSuite press release.
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. Oracle Corporation is a publicly-traded NYSE-listed (ORCL) multinational corporation headquartered in Austin, Texas.
Halo Collar™ is a registered trademark of Protect Animals with Satellites LLC, a privately held entity doing business as Halo Collar, located in Woodcliff Lake, New Jersey. Note: Some graphic content within this feature has been adapted from the Halo Collar website.
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