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Why accountants need to think like marketers during tax season

ThomsonReuters

Additional ways to highlight your firm’s value could include: • Payroll and bookkeeping services: Highlight the time savings you provide. • Tax planning: Highlight the value-add expertise you provide. Consulting: Highlight the importance of planning for the future.

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Capturing advisory opportunities: Where is your firm in its journey to advisory?

ThomsonReuters

In the world of tax and accounting, advisory services include providing insights and strategies that help your clients build their business strategy, enhance decision-making, and successfully achieve their financial goals. Why make the shift to advisory?