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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

While marketing strategies for individuals (B2C) and small businesses (B2B) overlap, there are also unique differences. Show how good bookkeeping is critical to their business to give them an accurate picture of their finances. And if you offer payroll services , you can make a case for outsourcing the work to your firm.

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China B2B FinTech Nabs The Venture Capital Spotlight

PYMNTS

It will operate as the parent company of BitPesa, as well as the TransferZero and BFX brands, all of which focus on cross-border B2B and B2C transaction capabilities for payments initiated in Africa. With $50 million in fresh funding, China’s Ekuaibao is shining a spotlight on the nation’s accounting and bookkeeping industry.

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