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Essential Tips for Q4 Ad Buying for CPA Firms

CPA Practice

Here are essential tips to help you increase your Q4 lead generation and Q1 bottom-line results through online and social media ads. For example, I asked Google, “What keeps mid-sized company owners up at night?” Branding campaigns often require a more balanced and sometimes larger budget compared to lead generation.

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Beyond tax season: creating revenue stability year-round

ThomsonReuters

Tax season is a critically busy time of the year for accountants, and we all know the stress that can come with such a high demand for services during that part of the year. But for some tax and accounting firms, the high volume of clients from January to April represents the majority of their business for the year.

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