The Hidden Science Behind Why Finance Teams Resist Change—And How to Fix It

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The most overlooked, yet most critical, element of transformation is preparing people for change.

Automation and AI aren't just technical upgrades, they’re cultural shifts which can challenge identities. That’s why change management isn’t a side project—it’s the foundation. In finance, where precision and process rule, navigating change can feel especially disruptive. But with the right approach, finance teams can evolve faster with more confidence.

Join Executive Coach and Transformation & Change Expert Kim Beynon for a powerful reframe on how to lead finance teams through disruption. Grounded in neuroscience and behavioral research, this session reveals why traditional change methods fall short—and what truly moves people to adapt and thrive. Whether you’re just beginning your journey or facing stalled adoption, you’ll leave with the tools to reduce resistance, spark engagement, and accelerate transformation.

You’ll Learn How To:

💥 Break the Change Resistance Myth: Understand what people are really pushing back against—and how to neutralize it early
🧠 Leverage the Brain’s Change Drivers: Use neuroscience to create conditions that naturally overcome change and which foster openness and momentum
📈 Turn Readiness Into Results: Apply a practical framework rooted in neuroscience that accelerates adoption and makes change stick

Change isn’t coming—it’s here. Don’t let it catch your team off guard. Learn how to lead change that lasts. Register now!

📆 June 24, 2025 at 12:30pm PDT, 3:30pm EDT, 8:30pm BST

Brought to you by:

Kim Beynon, CPA, CGMA, PMP

Kim Beynon has a proven track record of transforming strategic business objectives into operational outcomes, consistently delivering measurable results on time and at optimum cost, while minimizing business disruption. She excels at assimilating large volumes of data and assessing the business, legal, regulatory, and financial implications for success.

Kim is an effective leader of change initiatives, leveraging collaboration, negotiation, and influencing skills. She builds effective relationships with all levels of management, stakeholders, peers, and direct reports. Employing a flexible leadership style, she successfully creates and motivates diverse teams and develops individuals. Kim possesses industry expertise across all financial services sectors, including insurance, securities, banking, and fund management, with additional experience in healthcare, pharmaceuticals, telecommunications, and energy.

Accountant Advocate