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Maximizing Marketing ROI: How to Make Data-Driven Decisions

CPA Practice

You should work to define your marketing budget annually. That alone can help identify: How to allocate your marketing budget; Where to focus your efforts on existing and new target markets and; How to prioritize marketing initiatives.

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Essential Tips for Q4 Ad Buying for CPA Firms

CPA Practice

You are in the home stretch of the year, and it’s time to think about how this quarter could impact Q1 of next year—the busiest time for some CPAs. Advertising objectives differ depending on whether you aim to generate leads, build brand awareness, or break into a new market. These metrics help in calculating the ROI.

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Top Accounting Key Performance Indicators for a Marketing Company

Basis 365

Effective financial management is crucial for the success of any business, including marketing companies. While marketing professionals focus on promoting brands and generating leads, monitoring and analyzing financial performance closely is equally essential. It helps assess the efficiency of the marketing company's cost structure.

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Etsy User Base Grows In Q2 Despite Fee Increase

PYMNTS

percent to 5 percent, and now includes shipping cost in the calculation of the transaction fee. Etsy upped its revenue guidance from the $582 million-$591 million range to the $587 million-$596 million range, while the company reported revenues of $132.4 million compared to analysts’ estimates of $127.1 Search and Discovery.

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A Definite Guide to Demand Planning: Exploring the Whats, Whys, and Hows

Acterys

In the face of global economic turbulence causing widespread disruptions to supply chains, companies are diligently scrutinizing market dynamics to gain insights into consumer behavior and improve demand prediction. What are the ways to leverage the advantages of demand planning to streamline and automate this complex process?

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A Definite Guide to Demand Planning: Exploring the Whats, Whys, and Hows

Acterys

In the face of global economic turbulence causing widespread disruptions to supply chains, companies are diligently scrutinizing market dynamics to gain insights into consumer behavior and improve demand prediction. What are the ways to leverage the advantages of demand planning to streamline and automate this complex process?

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Navigating the World of Bookkeeping for Marketing Agencies

Steve Feinberg

Bookkeeping and accounting for marketing agencies may not be the most exciting or glamorous aspect of the business, but they are essential for your agency’s success. From tracking profit margins to monitoring budget constraints, bookkeeping offers insight into the financial health of a digital marketing agency’s operations.