Mars, Mondelez Say CPG Direct-To-Consumer Sales Need Constant Innovation
PYMNTS
NOVEMBER 20, 2020
She was joined by Jason Thomstatter , head of digital commerce for Mars Inc. ; Abhishek Ahluwalia , global eCommerce growth platforms leader for Mondel?z Ahluwalia described an effort Mondelez has undertaken around his daughter’s favorite candy, Sour Patch Kids. z International ; and sticky.io CEO Brian Bogosian.
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