article thumbnail

Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. A better approach is to build a reputation as an accounting expert. Individuals and small businesses turn to accounting firms during tax season.

article thumbnail

Accounting firm specialization: Unleashing the power of focused expertise

ThomsonReuters

Instead, firms are embracing specialization to tailor their expertise and solutions to match the unique requirements of their target clients. Accounting firm specialization is a competitive edge Specialization allows tax and accounting firms to stand out from the crowd by offering the unique and specialized services their clients require.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pennsylvania Institute of Certified Public Accountants Issues 2023 State of Pennsylvania Public Accounting Firms Study

CPA Practice

The Pennsylvania Institute of Certified Public Accountants , the largest CPA association in Pennsylvania with over 20,000 members, has issued its latest Insights report. The report’s deep dive provides the latest data on compensation across titles, technology adoption, billing model breakdowns, M&A and more.

article thumbnail

The value of audit certification and what it means for tax firms

ThomsonReuters

Driven by the widening range of stakeholders calling for ESG prioritization, an influx of laws and regulations pertaining to ESG, and a rise in ESG investment products, companies are increasingly setting their sights on ESG-related initiatives, such as audit certification. In fact, an article by global management consulting firm McKinsey and Co.,

audit 59
article thumbnail

Ensuring Climate ESG Auditing Excellence: How Your Trusted Accounting Partner Makes the Difference

Withum

Now, regulations, investors and other stakeholders want companies to prove their ESG and climate information is accurate and reliable through audits and assurance. This experience puts them at the top of most companies’ list when considering a firm to perform the third-party audit of their ESG and climate reporting.

audit 59
article thumbnail

The Technology Lab Podcast – Review of Audit Technology Trends – July 2023

CPA Practice

Technologists Randy Johnston and Brian Tankersley, CPA, discuss technology trends for audits. Now, Brian claims that he is a recovering auditor, I don’t think you ever get audit blood out of yourself at least listening to him, that’s for sure. So I want you to know here that the world of audit is changing rapidly.

article thumbnail

Spotlighting Women in Advisory Practice: “Building an advisory firm around flexibility is key,” says Sandy Heit of ModernCPAs

ThomsonReuters

Sandy Heit’s path to owning her own accounting firm was a bit unconventional — and ultimately involved her love for photography. She pursued accounting due to a combination of a love for math and heeding her mother’s advice to have a stable job.