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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. A better approach is to build a reputation as an accounting expert. Individuals and small businesses turn to accounting firms during tax season.

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Pennsylvania Institute of Certified Public Accountants Issues 2023 State of Pennsylvania Public Accounting Firms Study

CPA Practice

The Pennsylvania Institute of Certified Public Accountants , the largest CPA association in Pennsylvania with over 20,000 members, has issued its latest Insights report. The report’s deep dive provides the latest data on compensation across titles, technology adoption, billing model breakdowns, M&A and more.

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How to grow your CPA firm in the midst of change

ThomsonReuters

It can take some effort to think outside the box to grow your CPA firm into a truly successful firm of the future. How can you build your service offerings to better serve your clients and grow your CPA firm through accountability? How do firms think ahead to provide better services for their clients?

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Ensuring Climate ESG Auditing Excellence: How Your Trusted Accounting Partner Makes the Difference

Withum

Now, regulations, investors and other stakeholders want companies to prove their ESG and climate information is accurate and reliable through audits and assurance. This experience puts them at the top of most companies’ list when considering a firm to perform the third-party audit of their ESG and climate reporting.

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Spotlighting Women in Advisory Practice: “Building an advisory firm around flexibility is key,” says Sandy Heit of ModernCPAs

ThomsonReuters

Sandy Heit’s path to owning her own accounting firm was a bit unconventional — and ultimately involved her love for photography. She pursued accounting due to a combination of a love for math and heeding her mother’s advice to have a stable job. Owning a business provided many lessons which she would utilize in her life to come.

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The Technology Lab Podcast – Review of Audit Technology Trends – July 2023

CPA Practice

Technologists Randy Johnston and Brian Tankersley, CPA, discuss technology trends for audits. Now, Brian claims that he is a recovering auditor, I don’t think you ever get audit blood out of yourself at least listening to him, that’s for sure. So I want you to know here that the world of audit is changing rapidly.

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Three ways AI can elevate your tax workflow

ThomsonReuters

If you’re part of a small or medium-sized tax and accounting firm, you may think artificial intelligence (AI) solutions are solely designed for large organizations – but think again. To learn more, let’s take a look at three ways accounting firms can use AI as a competitive advantage.

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