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Capturing advisory opportunities: Where is your firm in its journey to advisory?

ThomsonReuters

If you’re part of a small or medium-sized tax and accounting firm, you know that differentiating yourself from the competition is always top of mind. Your long-term success hinges on capturing opportunities that cultivate deeper and more meaningful client relationships—and that’s where advisory services come in.

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Why accountants need to think like marketers during tax season

ThomsonReuters

Or perhaps your firm strives to be proactive vs. reactive in serving clients offering quarterly check-in meetings, etc. Additional ways to highlight your firm’s value could include: • Payroll and bookkeeping services: Highlight the time savings you provide. • Tax planning: Highlight the value-add expertise you provide.

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