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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. A better approach is to build a reputation as an accounting expert. Turning tax clients into full-service clients. With more than 144.3

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Spotlighting Women in Advisory Practice: “Create a culture where everyone is happy,” says Alicia Shaul, CPA firm entrepreneur

ThomsonReuters

Alicia Shaul ’s path to accounting was less than traditional. She decided to skip law school and instead took a job as a bookkeeper, finding her chosen profession and going back to school to earn her CPA. That insight stuck with her, Shaul recalls, adding that it planted the seeds of her own path to success and owning her own firm.