Remove accounting firms Remove payroll Remove tax preparation Remove white paper
article thumbnail

Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. A better approach is to build a reputation as an accounting expert. Turning tax clients into full-service clients. With more than 144.3

article thumbnail

Spotlighting Women in Advisory Practice: “Create a culture where everyone is happy,” says Alicia Shaul, CPA firm entrepreneur

ThomsonReuters

That insight stuck with her, Shaul recalls, adding that it planted the seeds of her own path to success and owning her own firm. A culture of happiness and growth In the six years after she became a CPA, Shaul worked at several accounting firms and experienced some less-than-ideal managers.

article thumbnail

Three ways to ignite productivity and morale at your firm

ThomsonReuters

Small and mid-sized accounting firms are increasingly grappling with the need to do more with less, often putting staff at risk of burnout and weighing down productivity. But what if you could boost your firm’s efficiency and morale at the same time? No more manually detecting blank fields or numbers that don’t add up.