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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. How to market tax and accounting services. People search online for products and services, including accounting services. With more than 144.3

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Monday Morning Accounting News Brief: Details on Grant Thornton’s PE Deal; What Is ‘Presented Fairly’ Anyway? | 5.13.24

Going Concern

AT&T is coming for your recruits : AT&T Woos Accounting Students, Bypasses Big Four Training Ground AT&T Inc.’s ’s top accountant is confronting a competitive job market by rethinking the company’s traditional reliance on large CPA firms as a training ground for new hires, taking her recruiting pitch on-campus instead.

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CPA.com Launches Generative AI Toolkit and Resources

CPA Practice

We believe that generative AI will have a significant impact on the accounting profession—more so than any other recent technology advancements,” said Erik Asgeirsson, president and CEO, CPA.com. Learning opportunities: Upcoming webinars and events to further build your GenAI knowledge.

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CPA Society News & Updates – Feb 7, 2023

CPA Practice

State CPA Society News & Updates is a round-up of recent announcements and initiatives by CPA associations in the United States and its territories. = The webinar is open to both HSCPA members and non-members, and will discuss IRS filing rules and revisions. For more information, contact HSCPA.

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Rethinking the Concept of the Employee: How Outsourcing Can Help Grow Your Accounting Business

Speaker: Dixie McCurley, Principal, Digital Advisory at Cherry Bekaert LLP

In this post-COVID world, clients are reevaluating their expectations as far as an in-person relationship with their CPAs and accounting professionals. Currently, both firms and smaller practices can take advantage of this remote work culture and use Outsourcing to drive growth.

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Accounting advisory: What you need to know

ThomsonReuters

In today’s ultra-competitive business landscape, being an accountant means far more than preparing tax returns or compiling financial statements. But what does accounting advisory mean and how can your firm take advantage of this unique opportunity to showcase your knowledge and build deeper relationships with your clients?

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Marketing for Growth – 4 Tips for Firms

CPA Practice

Many accounting firms started 2024 with an eye toward expansion, and the post-busy season spring brings renewed purpose and fresh perspective to put plans into action. According to Accounting Today , 62% of the top 100 firms reported double-digit growth in 2023, and the majority are optimistic for continued growth this year.

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