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Spotlighting Women in Advisory Practice: “Create a culture where everyone is happy,” says Alicia Shaul, CPA firm entrepreneur

ThomsonReuters

She decided to skip law school and instead took a job as a bookkeeper, finding her chosen profession and going back to school to earn her CPA. That insight stuck with her, Shaul recalls, adding that it planted the seeds of her own path to success and owning her own firm. This strengthened her desire  to have her own firm.

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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. A better approach is to build a reputation as an accounting expert. Turning tax clients into full-service clients. With more than 144.3

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Revolutionize your talent strategy with automation

ThomsonReuters

Today’s accounting firm leaders are constantly grappling with two pivotal challenges: attracting top-tier talent and holding on to the people they have. The challenge for CPA firms is to create an environment and a career path that talented young people find appealing.

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How to avoid burnout during this tax season and beyond

ThomsonReuters

3 steps to avoid burnout during tax season. Whether you are a remote worker or managing a full accounting firm, stop the burnout before it starts. For more tips on managing your workplace wellness, visit our tax blog or download our white paper on how accountants can work from home successfully.

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How to embrace change and unlock your firms potential

ThomsonReuters

You work to improve your tax and accounting firm — increase profitability, expand into new areas, and find a better work-life balance. Tax firms are feeling the pressure of changing tax regulations, along with clients who expect greater accuracy and faster responses in the digital age.