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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. How to market tax and accounting services. Use case studies, white papers, and other educational content for marketing purposes.

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Revolutionize your talent strategy with automation

ThomsonReuters

Today’s accounting firm leaders are constantly grappling with two pivotal challenges: attracting top-tier talent and holding on to the people they have. The challenge for CPA firms is to create an environment and a career path that talented young people find appealing.

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Spotlighting Women in Advisory Practice: “Create a culture where everyone is happy,” says Alicia Shaul, CPA firm entrepreneur

ThomsonReuters

That insight stuck with her, Shaul recalls, adding that it planted the seeds of her own path to success and owning her own firm. A culture of happiness and growth In the six years after she became a CPA, Shaul worked at several accounting firms and experienced some less-than-ideal managers.

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How to avoid burnout during this tax season and beyond

ThomsonReuters

Being an accountant means that work often comes in ebbs and flows. The tide moves in every quarter, and there is always tax season. A recent survey revealed that 82% of tax professionals identify as feeling burned out. It’s a significant issue for tax professionals and accountants. What is burnout?

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How to embrace change and unlock your firms potential

ThomsonReuters

You work to improve your tax and accounting firm — increase profitability, expand into new areas, and find a better work-life balance. Tax firms are feeling the pressure of changing tax regulations, along with clients who expect greater accuracy and faster responses in the digital age.

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Three ways to ignite productivity and morale at your firm

ThomsonReuters

Small and mid-sized accounting firms are increasingly grappling with the need to do more with less, often putting staff at risk of burnout and weighing down productivity. But what if you could boost your firm’s efficiency and morale at the same time? No more manually detecting blank fields or numbers that don’t add up.