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What Types of Advertising/Marketing Expenses Can Small Businesses Deduct?

Ronika Khanna CPA,CA

In the past advertising for small business owners mostly involved creating an ad for print, television or radio (a catchy jingle is always a good way to go), cold calling (rarely a pleasant experience), sending out flyers or being at a conference.

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Second Google Lawsuit May Be Filed Next Month By State AGs

PYMNTS

The DOJ suit came after a probe lasting over a year in which the department looked into the company's 80 percent dominance in the search engine and advertising markets. Numerous aides had either become whistleblowers or were fired, and the office promoted Shawn Cowles to be deputy attorney general for civil litigation.

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What are the benefits of forecasting revenue?

Basis 365

But do you know when you should expand your team, launch your next marketing campaign, or launch your product? How can you plan your budget for advertising, marketing, and sales? Everyone has heard of strategic planning and when it is time to hire new employees.

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Big Tech CEOs Head To Washington July 27 To Testify In Antitrust Probe

PYMNTS

That suit concerns Google’s alleged abuse of its power in the advertising market. Google controls 90 percent of the market for some ad tech tools and has faced criticism for years that it favors its own products over competitors’

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AT&T Eyes Ad-Supported Billing Options

PYMNTS

Engineers with the company are working on "unified customer identifiers," Stankey said, which could allow marketers to identify users across multiple devices and target ads to them. and AMC Networks to let advertisers buy TV commercials across the networks, Reuters reported. AT&T's Xandr struck a deal in March with Walt Disney Co.

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DOJ Nearing Decision On Antitrust Suit Against Google

PYMNTS

Supreme Court to announce a bipartisan investigation into whether the company has abused its position in the online advertising market. Last fall, most of the country’s state attorneys generals gathered on the steps of the U.S. Each state has launched separate probes. “I

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Pinterest Shares Rise As Q1 Beats Analysts Predictions

PYMNTS

Fortunately, despite weakness across nearly the entire advertising market, our exposure to some of the most affected segments like travel, automotive, and restaurants has not been significant.”. billion in cash, marketable securities, cash equivalents, no financial debt and $500 million in available credit.