Trading For Sales Vs. Trading For Profit In the Construction Business
Randal DeHart
APRIL 18, 2025
Times were tough, so Remodeler John decided to lower prices below those of his competitors. He promoted a charge-out rate 20% below the industry average, explaining that his overheads were lower than those of larger companies. The turning point came after advice from his mentor. You're selling yourself short, John," said the mentor.
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