Attention OEMs: The Age of “Catalog Engineering” is Over
RogerRossmeisl
JULY 31, 2022
Excerpt of an article posted to the Memos by Heller House website on 7/27/22 In their book The Innovator’s Solution, Clayton Christensen and Michael Raynor cite the example of IBM as a cautionary tale against outsourcing activities that “might seem to be a non-core activity today” but that “might become an absolute critical competence to have mastered in a proprietary way in the future” IBM decided to outsource the microprocessor for its PC business to Intel, and it
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