What’s better than saying that your business grows through referrals?
Mark Lee
FEBRUARY 21, 2023
Are you like many of the accountants I meet who claim that most of their best new clients come through referrals? This is certainly great when it’s true. But when I dig a little deeper I find that it’s often not quite as accurate a statement as the accountants thought. It’s an easy answer Often the reason for any assertion about the value of referrals is down to one or more of the following: They remember that their most recent new clients were initially generated by referral
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