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Maximizing Marketing ROI: How to Make Data-Driven Decisions

CPA Practice

It may sound like a simple task, but to do it justice, you must take the past into account and identify future goals for a period of time, such as the one, three, and even five years. How to Calculate Marketing ROI Calculating marketing ROI uses a simple formula but a complex set of elements.

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Essential Tips for Q4 Ad Buying for CPA Firms

CPA Practice

If you aren’t sure what they might be, review your website’s keyword search terms or page views to learn visitors like. You could send a client survey to identify what they are interested in. For example, I asked Google, “What keeps mid-sized company owners up at night?” These metrics help in calculating the ROI.

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Withum Turns 50

Going Concern

The New Jersey accounting firm formerly known as WithumSmith+Brown got a nice little write-up in ROI-NJ for turning 50 on March 21, go read it if you want to find out what year Withum reached $100 million in revenue (2014). And they’ve been maintaining it all these years. So here’s the celebration video.

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Unleash the power of APIs with an automation consultation

ThomsonReuters

As most of us know, tax and accounting automation involves s treamlining and standardizing tax inputs and workflow processes using technology. In fact, 70% of businesses that added automation to their accounting processes reported a stronger ROI. What are the benefits of a personalized automation consultation?

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Introducing our 2023 Xerocon Sydney event partners

Xero

Xerocon Sydney is just weeks away on 23 and 24 August, and the ICC exhibitor floor will be full to the brim with some of the best and most loved apps, tools and services for accountants, bookkeepers and small businesses. FYI FYI is the go-to practice software for accountants who prioritise efficiency and productivity.

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How to prepare your business for participating in a Foreign Trade Zone (FTZ) program

ThomsonReuters

Find out about best practices and how to set up an FTZ in a Thomson Reuters webinar What are the benefits of a Foreign Trade Zone? “The first thing a company interested in starting an FTZ should do is a feasibility analysis to make sure they know what areas of an FTZ program can benefit them,” says Berry. .

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Should you consider an automated indirect tax system? 9 key questions to ask

ThomsonReuters

Every company’s tax technology journey is different, and it’s not always clear when and how tax automation should be incorporated or what the benefits will be. And even if the project gets approved, cross-departmental discussions and support – from accounts payable, procurement, finance, IT, etc. –