How to attract more of the clients you actually want
Mark Lee
MAY 6, 2025
At the start of this century(!) when I first started writing and lecturing on practice development issues for accountants, I quickly learned to avoid the M word. Few accountants wanted to think about actively ‘marketing’ their practice. They didnt understand what was required as their training never covered it. And there was a common belief that ‘marketing’ wasnt something a professional accountant should have to do.
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