Investing in the Home Team: How NIL Collectives Can Maximize Tax Savings
CTP
APRIL 21, 2025
In 2021, student athletes were granted licensing rights for the first time, allowing them to earn income on the use of their name, image, and likeness (or NIL). Popular athletic brands, video games, and local businesses see this as an opportunity to get a small-time celebrity endorsement at a more affordable cost.
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