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Friday Footnotes: Accountant Shortage Ramps Up Work Pressure; Celebrities’ Trusted CPAs; ERC Reverse Card | 12.8.23

Going Concern

Footnotes is a collection of stories from around the accounting profession curated by actual humans and published every Friday at 5pm Eastern. Comments are closed on Friday Footnotes and the Monday Morning Accounting News Brief by default. Peak W-2: What’s It Take to Be the Accountant to the Stars?

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Diaper Companies Raise Prices With High-Tech Offerings

PYMNTS

As the demand for diapers has fallen, the two biggest companies in the market have found a way to raise prices while keeping sales steady. Procter & Gamble, which makes Pampers and Luvs, and Huggies maker Kimberly-Clark account for 80 percent of U.S. sales combined. sales combined. million births.

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Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend

PYMNTS

What that means for Walgreens and other mega-retailers like Walmart and Amazon (which are already using similar double-dipping technology) is that when a customer is browsing in-store or on a website, a soft drink company could present them with an on-the-spot ad that would presumably lead to increased purchases. The Digital Embrace.

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Criteo Buys HookLogic For $250 Million

PYMNTS

Criteo , a France-based ad tech company, is going to acquire the eCommerce startup HookLogic for $250 million, according to Adweek. HookLogic runs targeted posts on eCommerce sites, like Macy’s, Target or Procter & Gamble, based on the history of the products consumers browse online.

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Winning The Arms Race Against Fraudsters — With Selfies

PYMNTS

Not only has the technology been developed, but real uses cases have emerged, and it’s becoming increasingly clear how important authentication really is for digital commerce and payments — not only for security and trust, but in offering efficient onboarding , transactions and other tasks. Biometric Shift.

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Overview of U.S. taxes on foreign income for individuals

ThomsonReuters

From understanding what foreign income is to navigating various tax forms and deductions, it is important for accountants to understand the ins and outs of U.S. If the aggregate value of your foreign financial accounts, including bank accounts, exceeds $10,000 at any point during the tax year, you must file an FBAR to disclose these accounts.

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Meet Ben, An AI-Based Bitcoin Friend

PYMNTS

Whether it’s investing or gambling, whether it’s a good idea or immoral – no ink has been spared in uncovering every angle on cryptocurrency and what its purchase and sale will mean for the future of money. Much has been written about buying bitcoin in specific, and cryptocurrency in general. With one, curious exception, as Ben, Inc.