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How B8ta Gives Consumers A Technology Test-Drive

PYMNTS

Since opening their first store in Palo Alto, California, in 2015, b8ta has aimed to offer just such an experience: the ability to snap up tech products that might otherwise be hard to find — and buy anyplace but online. For a new product, it’s a big gamble, particularly if customers don’t like it.

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Diaper Companies Raise Prices With High-Tech Offerings

PYMNTS

As the demand for diapers has fallen, the two biggest companies in the market have found a way to raise prices while keeping sales steady. Procter & Gamble, which makes Pampers and Luvs, and Huggies maker Kimberly-Clark account for 80 percent of U.S. sales combined. sales combined. million births.

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Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend

PYMNTS

What that means for Walgreens and other mega-retailers like Walmart and Amazon (which are already using similar double-dipping technology) is that when a customer is browsing in-store or on a website, a soft drink company could present them with an on-the-spot ad that would presumably lead to increased purchases. The Digital Embrace.

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TRENDING: Robots And Humans Join Forces To Speed eCommerce, Together

PYMNTS

The company said it plans to use the funds to advance its sales and marketing, further develop its security platform and increase its ability to supply advanced technologies to security companies’ IoT-related digital transformation efforts. The company said the funding would be utilized to scale and develop its technology.

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Criteo Buys HookLogic For $250 Million

PYMNTS

Criteo , a France-based ad tech company, is going to acquire the eCommerce startup HookLogic for $250 million, according to Adweek. HookLogic runs targeted posts on eCommerce sites, like Macy’s, Target or Procter & Gamble, based on the history of the products consumers browse online. .

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The Looming Long Fizzle Of Cyberattacks

PYMNTS

The breach was tied to point-of-sale (POS) malware. Connected Devices: Smart tech in the home gets a nudge as Procter & Gamble offers up smart toothbrushes, fragrance diffusers and razors. India’s Tech Scene: Buoyant, to say the least. Tracxn estimates India’s tech startups nabbed $14.5 billion.

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Friday Footnotes: Accountant Shortage Ramps Up Work Pressure; Celebrities’ Trusted CPAs; ERC Reverse Card | 12.8.23

Going Concern

It adjusts to the use of email and other technology widely adopted in recent decades, and bolsters confirmation procedures with the aim of averting fraud. Tech Stack: RIA Checkpoint, GoSystems, InSource, etc. appeared first on Going Concern.

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