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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. How to market tax and accounting services. People search online for products and services, including accounting services. A better approach is to build a reputation as an accounting expert. With more than 144.3 million individual taxpayers and 31.7

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PULSE: Why Debit And Payroll Cards Are An Employer’s Strategic Advantage

PYMNTS

And according to Jennifer Schroeder, executive vice president of product management at PULSE, prepaid and payroll cards are proving increasingly popular among forward-thinking employers. That short timeframe between disbursement and receipt of funds, she said, is ideal for the gig economy.

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Deep Dive: How Payment Experiences Help B2C Companies Recruit And Retain Subscribers

PYMNTS

B2C businesses rely on attaining high volumes of low-value transactions and thus need tools to help them quickly onboard new customers and retain existing ones. They may not wish to acquire new payment instruments — such as credit cards or online payment service accounts — just to be able to pay for a subscription service, after all.

B2C 40
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5 Ways Firms Can Support Entrepreneurs in 2024

CPA Practice

CPAs and accountants are uniquely positioned to help their clients out with a variety of advisory services. The primary focus for small business owners in 2024 is generating more revenue, with many small businesses wanting to add to their payrolls. That hasn’t changed. Here are the highlights. #1:

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Anticipating B2B Payments Evolution With B2C Payments Trends

PYMNTS

According to Viewpost CEO Max Eliscu, B2B payments often follows in the same footsteps as B2C. B2B payments company Viewpost just released a curious report: a survey on consumer payment habits and trends. Why would a corporate payments company want to dive into the world of consumers?

B2C 41
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French FinTech Bankin’ Introduces Bridge Pay

PYMNTS

The startup is a B2B as well as a B2C company, and it works by allowing a person to put all bank accounts into one app. Developers who use the API can link with bank accounts to get transaction and other banking information. The idea behind Bridge Pay is to expand on that and make it a payment API too.

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Asia-Pacific’s Anti-Cash Migration Spreads To Corporates

PYMNTS

Researchers forecast mobile payments to account for $1 trillion in transactions next year. The company offers both B2C and B2B solutions but has recently fixed its eye on the corporate payments space. And while that trend is universal, the Asia-Pacific region is a particular hotbed for mobile FinTech.

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