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Mid-Year Marketing Checklist for Accounting Firms

CPA Practice

Content Audit and Optimization Review Blog Posts and Articles (free content): Ensure content is relevant, up-to-date, and optimized for SEO. Refresh Webinars and Videos: Ensure they reflect the latest industry trends and firm capabilities. Download the Mid-Year Marketing Checklist today.

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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. A better approach is to build a reputation as an accounting expert. Individuals and small businesses turn to accounting firms during tax season.

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Insights Into DCAA’s Report to Congress for Fiscal Year 2022

Cherry Bekaert

The Defense Contract Audit Agency (DCAA) recently released its Fiscal Year 2022 Report to Congress. By law, the DCAA is required to submit an annual report detailing the DCAA’s activities for the previous year. If you have any questions specific to your situation, we are available to discuss your situation with you.

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Friday Footnotes: How Much Big 4 Spent on Lobbying Last Year; Super Bowl Bets; CFOs Feeling Good | 2.9.24

Going Concern

Three of the firms also joined industry efforts to designate accounting as a science, technology, engineering, and math—or STEM—field, according to federal lobbying disclosures. My buddy from undergrad works office security at one of the Big 4 accounting firms in Midtown. The sessions will begin Feb.

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Monday Morning Accounting News Brief: Fear and Loathing at KPMG; FASB? More Like SLOWB; EY, Esq. | 10.31.22

Going Concern

The story is behind a paywall but Law.com says that during a recent Law.com webinar, EY global law leader Cornelius Grossmann said a new EY company, split from its audit business, would focus on largescale clients and projects that are multidisciplinary in nature, with legal services being a key—but not dominant—component.

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Monday Morning Accounting News Brief: Details on Grant Thornton’s PE Deal; What Is ‘Presented Fairly’ Anyway? | 5.13.24

Going Concern

Sabrina Sanders, AT&T’s chief accounting officer, is targeting graduate students for the company’s two-year-old, in-house training program. She’s spent more than two decades at AT&T, steadily working her way up to the C-suite from a role as an accounting manager. Just want to add this screenshot. PCAOB Chair Erica Y.

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Friday Footnotes: RSM Layoffs; The Leader Who Cried On His First Day; Advisory Pays Better (Duh) | 5.5.23

Going Concern

Entry-level CPAs in advisory practices are making $11,000 more than CPAs starting out in audit and tax, and $20,000 more than non-CPAs in advisory. Accountingfly is connecting audit professionals at all experience levels with forward-thinking firms for strictly REMOTE audit roles. Don’t sweat it. Pajamas forever!

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