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The field of public accounting is undergoing significant change, from rapid advancements in technology to evolving client expectations, including increasing demand for strategic advisory services. However, in 2025, many CPAfirms will be dealing with a challenge that is far from new: attracting skilled talent. By Steve Saah.
While CPAfirms far and wide have made major technology investments over the years, the vast majority of accountants say they're not being used to their full potential.
Jump to Addressing the technology gap in CPAfirms Key strategies for UltraTax CS implementation The hidden costs of not changing Are you ready to transform your CPAfirm with UltraTax CS? Addressing the technology gap in CPAfirms Every accounting firm has its unique set of challenges and inefficiencies.
Brian Tankersley, CPA, and Randy Johnston review HubSync , an all-in-one, modern client platform which automates the tax return and other key processes and provides a single gateway to drive “Best-in-Class” collaboration between professionals and their clients. Randy Johnston 00:04 Welcome to the accounting Technology Lab.
Keeping up with technologys evolution is easier said than done. However, when you future-proof your accounting firm'stech stack, you stay competitive while giving your team some breathing room. With a dynamic and flexible tech stack, youre able to simplify business operations without sacrificing trust or quality.
Gary Boomer June 9, 2025 10:00 AM Facebook Twitter LinkedIn Email As CPAfirms grow into the $10 million to $100 million revenue range, operational complexity increases, especially during peak periods like tax season. Gather and analyze data Evaluate the availability of client and internal data to support automation.
A Top Technology Initiative Article by Randy Johnston. The outlook couldn’t be brighter with new opportunities, technologies, challenges, and clients looking to take advantage of your service offerings. In this column, I will illustrate portal and AI support with some new platforms that are examples of improved automation and AI.
Hiring contract talent is an effective solution to overcome staffing gaps, and one that many CPAfirms are conditioned to using, especially during peak workload periods like tax season. A scalable talent model allows your CPAfirm to access specialized skills when and for as long as you need them.
Competitive firms looking to seize that opportunity need to modernize their approach to investing in both technology and staff development to enable professionals at all levels of the firm to elevate how they serve clients and dive into their professional purpose as accountants.
With the current staffing shortage in the accounting profession, more and more firms are turning to technology to maintain productivity and service quality.
CPAfirm leaders that view their multigenerational workforce as a source of competitive advantage have the right outlook. But harnessing the strengths of each group, from the Silent Generation to Generation Z, can create significant upside for your business — and help position your firm for future success. By Steve Saah.
It can take some effort to think outside the box to grow your CPAfirm into a truly successful firm of the future. How can you build your service offerings to better serve your clients and grow your CPAfirm through accountability? The first step is to identify your current areas of expertise and core competencies.
Technology Heres What PwCs New AI Head Thinks About AI at Work [ AP via Inc. ] Technology Heres What PwCs New AI Head Thinks About AI at Work [ AP via Inc. ] The San Francisco-based HR tech company Employer.com focuses on payroll and onboarding, in contrast to Bench, which specializes in accounting and tax.
They tactically deliver ROI by centralizing, optimizing, and automating key business processes with sustainable and elegant solutions. Keystone Business Services is a trusted partner in maximizing the power of NetSuite ERP for industries including manufacturing, technology, services, wholesale, e-tail, and food & beverage.
ACCOUNTING CANDIDATES FTE Accounting | Candidate ID # 22574493 Certifications: EA in process Education: BA Business Experience (years): 20+ years accounting experience Work experience (detail): Currently Accountant & Office Manager at a CPAfirm Full cycle accounting, reconciliations, financial reporting AP/AR, payroll processing and quarterly (..)
As an example, he cited the long list of technological developments that were all supposed to take accountants jobs, from the desktop calculator and the personal computer, to Excel and blockchain — all of which ended up only helping to make accountants more productive. And if its not, fix it."
Collecting payments is essential for business operations, but it's often not a top priority for business owners who are juggling numerous other tasks and demands daily.
ACCOUNTING CANDIDATES FTE Accounting / Bookkeeping | Candidate ID #18014117 Certifications: QBO ProAdvisor, Xero Certified Education: BA, MBA Accounting Experience (years): 9+ years accounting experience Work experience (detail): Currently a Senior Bookkeeper/Team Lead with a public firm 5+ years managing outsourced accounting for multiple clients (..)
Please ensure you have checked out these AI podcasts and our podcast discussions of various other products at The Technology Lab. We believe the significant CPAfirm publishers will extend the tools you routinely use with AI capabilities in 2023 and beyond. What Are the AI Trends That Can Affect Your Practice and Tech Stack?
TAX AND ACCOUNTING CANDIDATES FTE Tax and Accounting | Candidate ID #22557459 Certifications: EA, Intuit Tax Academy Education: MBA Accounting, JD Experience (years): 6 years of overall experience Work experience (detail): Tax senior with a national tax service International tax experience National client tax practice Adept at tax research Client niches: (..)
Technology Tax prep software Artificial intelligence MORE FROM ACCOUNTING TODAY Accounting Koziel: There's more upside than downside for accountants The profession faces plenty of issues — but many come with strong opportunities, says the AICPA chief. By Paige Hagy June 6 Like what you see?
While other industries rapidly adopt data-driven solutions like artificial intelligence (AI), many CPAfirms still rely on spreadsheets and processes that merely digitize the traditional paper-based approach.
As we move toward 2025, the importance for CPAfirms to leverage technology for streamlined operations and enhanced productivity has never been more critical. Staying ahead in a rapidly evolving industry requires embracing automation to transform audit processes, enhance collaboration and drive growth.
The role of technology in modern CPAfirms has been growing rapidly in recent years. The adoption of new technologies has brought significant benefits to CPAfirms, including increased efficiency, improved accuracy, and better client service. Opportunities: 1. Challenges: 1.
Large accounting firms have made substantial strides in using AI to augment their services and deliver high quality outcomes. Yet, for many CPAfirms, particularly small to mid-sized organizations, the current pace of technological advancement can seem dauting. Tech cycles are measured in years, not weeks or months.
To start, ownership in a CPAfirm is more expensive today than it ever has been. There is more than $15 billion of private capital (more than 1x revenue for the remaining, independent G400) that has decided an ownership stake is worth more than what your firms partnership agreement says it is. Heres a crash course.
CPA Practice Advisor has announced the 2024 Tax and Technology Innovation Award winners and finalists. Now in their 21st year, the awards highlight technologies that advance the profession. Up to five additional products are also selected by the committee as award finalists. In 2004, under the editorial leadership of Gregory L.
Read more: Average audit fees grew 6.41% ) The second most common reason causing a client to switch auditors was communication (28%), followed by quality and rigor of the work (24%), technical knowledge and support (22%), project management (21%), lack of innovation (21%) and lack of technology adoption (20%).
TAX CANDIDATES FTE Senior Tax Accountant | Candidate ID #23560436 Certifications: EA in process Education: BBA Accounting Experience (years): 7+ years in public accounting Work experience (detail): Tax manager with a CPAfirm Client account clean up Prepared 500+ returns in 2024 tax season Reviewed 200+ returns Client niches: Manufacturing, Hospitality, (..)
Talent Navigating the Accounting Pipeline Crisis [ CPA Journal ] Anthony J. On September 12, 2024, NASBA and AICPA unveiled their CPA Competency-Based Experience Pathway for public comment. Practice Management How accounting firms reinvent themselves [ CPA Canada ] In the past, accounting firm branding was simple.
Hosts Randy Johnston and Brian Tankersley, CPA, review the Aider Advisory Intelligence Platform. Or use the below podcast player to listen: Transcript (Note: There may be typos due to automated transcription errors.) Or use the below podcast player to listen: Transcript (Note: There may be typos due to automated transcription errors.)
With our Always-On Recruiting service, you can access a pool of top remote accounting candidates without any upfront costs. Sign up now to view the complete candidate list and connect with potential hires.
CPAfirms play a critical role in today’s complex financial landscape. However, operating a successful CPAfirm comes with its fair share of challenges. From constantly changing regulatory requirements to fierce competition, CPAfirms often face obstacles that can hinder their growth and profitability.
As CPAfirms navigate the ever-evolving digital economy, they are faced with various challenges that threaten their profitability and longevity. From leveraging automation and artificial intelligence to recruiting and retaining top talent, CPAfirms must find innovative solutions in order to stay competitive.
The company continues to demonstrate deep innovation in technology through initiatives like the Dynamic Audit Solution (in partnership with AICPA and CPA.com) in the US, and AiDA, Casewares AI digital assistant which saves time and maintains the highest data security and compliance standards that Caseware has always delivered for the profession.
It transcends industries, and everyone is trying to find new ways to adopt the technology for its task automation and analytical capabilities, including certified professional accountants (CPAs). There’s also the entire automated component of AI.
I was excited to sit down at Xerocon Nashville recently with Ashley Francis, a CPA with almost 25 years of experience, who has become an accounting expert on using artificial intelligence. Ashley builds prompts and uses AI to automate routine tasks. As a child, my mother worked for a CPAfirm.
Hiring contract talent is an effective solution to overcome staffing gaps, and one that many CPAfirms are conditioned to using, especially during peak workload periods like tax season. A scalable talent model allows your CPAfirm to access specialized skills when and for as long as you need them.
Technologists Randy Johnston and Brian Tankersley, CPA, discuss Audit Sight , a technology platform that eliminates manual work for auditors, diligence and private equity providers by automating financial transaction verification. Transcript (Note: There may be typos due to automated transcription errors.
They often focus their efforts to maximize the eventual sales value of the acquired business via a combination of targeted acquisitions of other firms, capital investments, expansion into profitable niches, waste reduction, tech adaptation, streamlining and other measures. Do they flip to venture capital, or to another CPAfirm?
All too often, CPAfirms focus the bulk of their efforts on lead gen, which tends to create compromises in other critical areas of the business – namely recruiting exceptional accounting talent. CPAfirms – by nature – deal with extremely sensitive information that has a direct impact on their clients’ livelihoods.
Keeping up with technologys evolution is easier said than done. However, when you future-proof your accounting firm'stech stack, you stay competitive while giving your team some breathing room. With a dynamic and flexible tech stack, youre able to simplify business operations without sacrificing trust or quality.
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