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Accounting Marketer Release Book: “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success”

CPA Practice

Becky Livingston has unveiled her latest book, “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success.” This insightful and timely work marks the author’s fourth published title and aims to bridge the knowledge gap in the intersection of B2B marketing and the ever-evolving world of artificial intelligence.

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The Increased Urgency of a Modern Accounts Receivable Function

CPA Practice

One area that’s felt an acute impact is the B2B sector, where organizations across industries are grappling with an influx of delayed payments at a time where predictable cash flow has become both more important and harder to come by. Naturally, this has caused the significance of the accounts receivable function to skyrocket.

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Mastercard's Track Card To Account Transfer Streamlines B2B Payments

PYMNTS

Mastercard has added new B2B payment features in the Asia Pacific, intending to bolster its services for businesses looking for diverse payments methods, a press release says. Mastercard Track was debuted in 2018, and works on real-time data collection and faster payments, helping businesses with B2B payments.

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How to Become a Freelance Accountant: 9 Tips for Succeeding in Freelance Accounting

Snyder

Freelance accounting is increasing in popularity. Even if online accounting is something you’ve done for years, becoming a freelancer may seem tricky to begin with. Even if online accounting is something you’ve done for years, becoming a freelancer may seem tricky to begin with. What do freelance accountants need?

Account 98
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Strategizing Accounts Receivable To Drive Accounts Payable Modernization

PYMNTS

Digitizing and modernizing B2B payments cannot be a one-sided effort. Increasingly, FinTechs and the businesses they serve are pulling double duty with solutions that tackle both accounts receivable and accounts payable friction for each end of the B2B transaction. Wells Fargo, Bill.com Pull Double Duty With Partnership.

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Accounts payable vs. accounts receivable: What are the differences?

ThomsonReuters

Accounts payable and accounts receivable are opposite but interconnected procedures. When accounts payable and accounts receivable are in balance, a business can plan ahead for growth. For business owners, a working knowledge of both accounts payable and accounts receivable is necessary to sustain business operations.

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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. How to market tax and accounting services. People search online for products and services, including accounting services. A better approach is to build a reputation as an accounting expert. With more than 144.3 million individual taxpayers and 31.7