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Summer Marketing Initiatives for Small to Mid-Sized Accounting Firms

CPA Practice

Host Informative Workshops: Organize free, educational workshops on financial wellness, tax planning, or small business accounting. Enhance Social Media Engagement: Share helpful summer tax tips, reminders for quarterly taxes, or fun posts about your team enjoying summer activities.

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Essential Tips for Q4 Ad Buying for CPA Firms

CPA Practice

Here are essential tips to help you increase your Q4 lead generation and Q1 bottom-line results through online and social media ads. Take the questions your clients have been asking all year and cluster them into topics. Try to create three to five topics at most. Think like your customer.

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Summer Series reflections: making the most of XSBI in your practice

Xero

Recently, small businesses have had to navigate some pretty significant headwinds in the macroeconomic environment. The unemployment rate is still low, which is great news… except if you’re a small business looking for staff. Yes, these issues are all featured widely in the media. Here’s a snapshot of what I heard.

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Gear Up for the Ultimate Year-End Marketing Showdown – Turning Numbers into Opportunities

CPA Practice

Review what can be repurposed, e.g., 2022 tax prep tips, regulatory changes (hello meals and entertainment deductions), bookkeeping tips, unique tax situations you can highlight, and more. The easiest way to do this is to sort your website content by topic. Example Using ChatGPT 3.5, Here’s what it generated.

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7 Small Business Trends that Arrived Just in Time for 2021

DuctTapeMarketing

7 Small Business Trends that Arrived Just in Time for 2021 written by John Jantsch read more at Duct Tape Marketing. This blog post is brought to you by GoDaddy Pro. Add to that that a trend has usually long since “tipped” in the main by the time it’s honestly something that small business owners need to heed.

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Where to start on your Xero education journey

Xero

The Xero education team has created hundreds of experiences to help you use Xero to build your business. Our informative small business education guides were created specifically for you. These guides cover common business challenges that small businesses face and solutions that may help. .

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Five breakout sessions you need to check out at Xerocon London 2022

Xero

While such a vast topic could easily last the whole afternoon, we’ve whittled it down to three key issues that accountants and their clients are facing: the changing workforce, sustainability and digitalisation. . How can small businesses create better workplaces? It’s no secret that small businesses in the UK are struggling.