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Understanding Employees’ Preferences: The Key to CPA Firms Attracting Top Talent in 2025

CPA Practice

The field of public accounting is undergoing significant change, from rapid advancements in technology to evolving client expectations, including increasing demand for strategic advisory services. However, in 2025, many CPA firms will be dealing with a challenge that is far from new: attracting skilled talent. By Steve Saah.

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Review of HubSync – The Accounting Technology Lab Podcast – Nov. 2024

CPA Practice

Brian Tankersley, CPA, and Randy Johnston review HubSync , an all-in-one, modern client platform which automates the tax return and other key processes and provides a single gateway to drive “Best-in-Class” collaboration between professionals and their clients. Randy Johnston 00:04 Welcome to the accounting Technology Lab.

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97% say CPA firms not using tech efficiently

Accounting Today

While CPA firms far and wide have made major technology investments over the years, the vast majority of accountants say they're not being used to their full potential.

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Decisions 2024: The Opportunities for Accounting Firms Have Never Been Greater

CPA Practice

A Top Technology Initiative Article by Randy Johnston. The outlook couldn’t be brighter with new opportunities, technologies, challenges, and clients looking to take advantage of your service offerings. In this column, I will illustrate portal and AI support with some new platforms that are examples of improved automation and AI.

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5 Security Questions CPA Firms Should Ask Tax Automation Vendors

CPA Practice

With the current staffing shortage in the accounting profession, more and more firms are turning to technology to maintain productivity and service quality.

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Firms aim to upgrade PM systems, tech infrastructure

Accounting Today

Tech-forward CPA firms reported a variety of areas in need of a tech upgrade, especially practice management systems and tech infrastructure.

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Mastering Labor Challenges Can Drive Growth for CPA Firms

CPA Practice

Competitive firms looking to seize that opportunity need to modernize their approach to investing in both technology and staff development to enable professionals at all levels of the firm to elevate how they serve clients and dive into their professional purpose as accountants.

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