Sun.Apr 30, 2023

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Doing Less and Getting More from Content Marketing

MazumaBusinessAccounting

These days, companies are increasingly allocating more time and money to content marketing. And the effort is not without good reason, as 67% of marketers suggest that content marketing generates demand and leads. But with a surplus of information and entertainment options available to consumers, is all content marketing worth the effort and resources?

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Finance Leaders Optimistic Despite Cost Concerns

Insightful Accountant

A recent Grant Thornton survey shows that today's CFOs remain upbeat about the economy, with many projected a rise in net profits.

Finance 52
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Accounting Cornerstone Foundation Scholarship Applications Now Open

Insightful Accountant

New accounting non-profit organization provides funding for professionals to further their continuing professional education.

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QBO Monday Minute: The Expense Claims Hub

Insightful Accountant

If you want the latest on QuickBooks Online Advanced, Liz Scott has you covered with an inside look at the Expense Claims section. Check out the video, too.

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Your Accounting Expertise Will Only Get You So Far: The New Way To Lead

Speaker: Victor C. Barnes, CPA, MBA

In the climb from contributor to leader, the rules quietly change. But if you’re aiming for the summit, the air gets thinner, and what got you here won’t be enough to get you to the top. 🗻 What made you successful early in your finance career—technical accuracy, sharp analysis, flawless execution—won’t be what carries you to the next level. The higher you go, the more your effectiveness depends on how you connect, adapt, and communicate.