How Accounting Firms Can Personalize Their Marketing Using Artificial Intelligence
CPA Practice
OCTOBER 10, 2023
Becca McGovern During the 2023 Association for Accounting Marketing (AAM) Emerge Virtual Conference on Oct. 4, Becca McGovern, marketing manager at top 200 firm Johnson Lambert, provided five ways AI can help accounting firms personalize their marketing efforts. What is a buyer persona? What do they care about?
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