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Oculus Rift Jumps The Pre-Order Line

PYMNTS

Initially, in the lead-up to the release of its virtual reality headset — a consumer product category as unproven in the retail landscape today as smartphones were in the late 2000s — Oculus appeared to be employing an analogous approach.

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Best Buy Bets Big On Oculus Rift

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Best Buy is pushing a big expansion of the Oculus Rift virtual reality headset in a number of its stores to try and boost interest in the costly devices that can retail for about $599, according to Retail Dive. The electronics retailer plans to roll the demos out in 500 U.S. stores in the coming weeks.

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200 Oculus Pop-Ups Close Due To Low Sales

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Facebook is set to close some 40 percent of its Oculus pop-up stores due to low consumer interest. At least 200 of the 500 Oculus pop-ups in Best Buys across the U.S. Their main thing was to have us do demonstrations and get people talking about Oculus.”. Facebook bought Oculus in back in2014 for a total of $3 billion.

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Facebook Ad Signals A Move To Boost Consumer Hardware Presence

PYMNTS

Currently, the only significant consumer hardware product Facebook has is the Oculus Rift, a virtual reality headset that it acquired for $2 billion in 2014. Instead, it might just be looking to enhance experiences of its retail associates such as Best Buy, which carries the Oculus Rift.

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Oculus Buys The Eye Tribe For Its Eye-Tracking Tech

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Oculus and Facebook have reportedly inked a deal to acquire The Eye Tribe, a startup that created a $99 eye-tracking device developer kit, for an undisclosed sum. More recently, the company has been trying to get more developers and is building apps that would benefit from eye tracking.

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Facebook Unveils Beta Version of Social VR Platform Spaces

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After three years of development following its Oculus acquisition, Facebook has announced its new VR product Spaces. Anyone who owns an Oculus can login via Facebook to connect with other friends who also own the VR system. While Spaces is currently only available on Oculus Rift, Facebook hopes to expand it to other VR platforms.

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First Oculus VR Set Gets Hand-Delivered By Founder

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However, it appears as if Oculus isn’t taking any chances with the consumer launch of its Rift virtual reality headset. Despite the somewhat awkward handoff, TechCrunch explained that Martin should consider himself somewhat “Luckey” to have an actual Rift in his hands and on his head at all.

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