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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. Build a referral system that allows or even incentivizes your clients to recommend your accounting firm to others. With more than 144.3

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3 steps to market your accounting firm

Accounting Insight

If growth is on the agenda for your accounting firm, then marketing is going to help. Do this first, and your marketing will rise above the noise and help you to win the right type of clients for your firm. Skip this, and you risk your marketing lacking focus and results.

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Introduction to B2B E-Commerce

Menzies

Menzies LLP - A leading chartered accountancy firm. B2B means that you are selling your products to other businesses rather than B2C which is selling directly to individual consumers. Moving your B2B business online can help you reach new customers but can also serve your existing clients better. Moving customers online.

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Xero Partners With Square For Faster B2B Payments

PYMNTS

Cloud accounting firm Xero and payments services company Square are collaborating to offer small businesses a tool for faster invoicing and payments, according to reports on Tuesday (Feb. Small and medium-sized businesses (SMBs) using Xero can email invoices with the built-in Square payment functionality.

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How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

The capabilities to unlock bank data and integrate new services into emerging FinTech platforms via API integrations is a FinTech trend that hasn’t ignored the B2B payments arena. Indeed, says Robert Courtneidge, CEO of payment technology firm Moorwand , this space is one of the most exciting and busy when it comes to innovation.

B2B 81
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ACH Shows Signs Of B2B Payments Dominance

PYMNTS

In addition, most of the 460 accounting professionals surveyed noted that they no longer use handwritten paper checks to pay bills, with both handwritten and computer-printed checks now topping the list of payment rails that accountants said they are using less frequently this year compared to last.

B2B 63
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In B2B, Embedded Payments Make For Attractive Acquisitions

PYMNTS

In the build versus buy debate, particularly within B2B and payments modernization, for at least some companies, the decision rests squarely on the side of “buy.”. To that end, earlier this week, private-equity firm Lightyear Capital said it established ProfitSolv to acquire integrated solutions for billing, payments and software services.

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