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Essential Tips for Q4 Ad Buying for CPA Firms

CPA Practice

Think like your customer. If you aren’t sure what they might be, review your website’s keyword search terms or page views to learn visitors like. You could send a client survey to identify what they are interested in. For example, I asked Google, “What keeps mid-sized company owners up at night?” View a sample here.

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Software depreciation: Exploring tax implications and deductions

ThomsonReuters

Jump to: What is software depreciation? What is software depreciation? Depreciation in general is an annual income tax deduction that enables taxpayers to recover the cost of business assets over a number of years. How is software depreciated for tax purposes? Can software be amortized?

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Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ABM

CPA Practice

As firm leaders expand their firm’s footprint, account-based marketing (ABM) should be part of their plan. What is account-based marketing? What does that mean? So, why does an accounting need ABM? To: Improve its customer acquisition process. Enhance cost efficiency. Identify online (e.g.,

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Why accounting firms should become business advisors

ThomsonReuters

As accounting firms look to differentiate themselves from the competition, one trend is leading the way: business advisory. From advising on mergers and acquisitions to specializing in accounting and advisory in your clients’ specific industry, there are many ways to take advantage of this unique opportunity.

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Should you consider an automated indirect tax system? 9 key questions to ask

ThomsonReuters

Every company’s tax technology journey is different, and it’s not always clear when and how tax automation should be incorporated or what the benefits will be. And even if the project gets approved, cross-departmental discussions and support – from accounts payable, procurement, finance, IT, etc. –

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Reckon’s GM of marketing talks marketing plans

Reckon

We recently sat down with Reckon’s general manager of marketing, Brad Stevens, to chat about creating a marketing plan, core considerations, the hierarchy of marketing activity and what small businesses should be thinking about. 1) Hey Brad, what kind of background did you come from and what instilled such a passion for marketing?

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The Auditor’s Opinion

Withum

Without some form of independent assurance, capital acquisition would be delayed, made more cumbersome, and there would be added due diligence costs. That is what my students will be doing, each using a different company’s report. The independent registered public accounting firm’s report is the only thing the firm does.