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Spotlighting Women in Advisory Practice: “We needed to focus on what people wanted,” says Erin Heath, CPA

ThomsonReuters

Upon graduation, Heath worked for one of Nebraska’s largest sole CPA tax practitioners, who not only taught her the accounting business but became a true mentor to her. We needed to focus on something else, like what people want,” she says, adding that she then decided to purchase an advisory services tax solution.

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International Women’s Day: Celebrating small business founders and leaders

Xero

The lack of investment in gender equality measures is seen to be a human rights issue by the UN, and a cornerstone for building inclusive societies. Bringing women-led small business to the fore Among the many Xero customers, there are incredible small businesses that are led and/or founded by women.

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Your 10-step checklist for end of financial year in 2024

Xero

We know end of financial year is a busy time, so we’ve prepared a quick 10-step checklist to help you cover your bases at the end of FY24 and start the new financial year off strong. If you’re using Xero, you can find more helpful information in our handy guide for getting ready for financial year end.

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Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms

CPA Practice

As a high-growth firm or one reaching toward that distinction, you are likely to be focused on expanding your client base, increasing revenue, and driving business growth. Tips and Techniques Here are several tips and techniques that can help you broaden your B2B marketing efforts and achieve your growth objectives.

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Why you should connect with your community this summer

Xero

The summer months are some of the busiest of the year for small business owners. A survey by Xero shows that over half of small businesses are concerned rising costs of living will hamper summer sales. Deepening connections with customers – both existing and prospective – creates more opportunities to build brand awareness and loyalty.

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How to think like a cyber criminal to protect your business

Xero

As a small business or advisor working with sensitive personal and financial information every day, the stakes are high. If your business or practice experienced a data breach, it could have a serious impact on your livelihood. Being cyber wise in your business or practice doesn’t have to be complex or expensive.

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That’s a wrap at Xerocon Sydney

Xero

I had the pleasure of opening Xerocon from the main stage talking about the three waves of innovation that are driving Xero’s vision to be the most trusted and insightful small business platform. Xero Small Business Insights and charging towards a stronger digital future. Read more about all these updates in Anna’s blog post.