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International Women’s Day: Celebrating small business founders and leaders

Xero

Investing in women doesn’t require having thousands of dollars to buy shares in a business or programmes, it could be as simple as shopping locally or online at a women-led store, or supporting organisations that promote gender-equality or a greener and more caring economy. In fact, over half of our winners are women-founded/led!

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Fresh digital marketing strategies to attract new customers in 2023

Reckon

If you’re looking to grow your business and attract new clients, you need to sharpen your digital marketing sword. Where to start with your digital marketing strategy… When designing a digital marketing plan, the goal is a list of marketing objectives that will be achieved with your marketing efforts. That’s changing fast.

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How a Xero rockstar is embracing digital to make things less complicated for her firm

Xero

Knowing the businesses she was up against, Lucy acknowledged: “To even be considered a finalist was a massive deal for me; I was just happy to be there.” . Lucy started Simplex Accounting after being made redundant from her job doing the books for a beauty company. Lucy was later able to bring James onboard as a full-time employee. .

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How Do You Start a Dropshipping Business? Start Dropshipping: A Beginner’s Guide

Snyder

What does it mean for small businesses? There are more opportunities today to start selling online successfully than ever before. This article answers the questions for anyone curious about how to start a dropshipping business: What is dropshipping? How does it work? How can you find a dropshipping niche?

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“How can I use social media to promote my accountancy practice?”

Mark Lee

Paying to post adverts on social media is a different topic and not the subject of this blog post. GENERATING NEW CLIENTS Before I explain how you CAN use social media effectively for promotional purposes, I should clarify a related point. Unfortunately, the vast majority of accountants seem to fall into the latter category.

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Five breakout sessions you need to check out at Xerocon London 2022

Xero

There is so much to see and do at Xerocon London 2022 , from entertaining activities to inspiring keynotes, that it can be hard to know where to start. This session brings industry insiders together to address progress to date, how tax ‘will just happen’, and what we can learn from countries leading the charge.

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Can accountants really use social media to win more business?

Mark Lee

Back in March 2016, a research student was asking accountants how much of their business comes from social media. In today’s blog post I have reiterated my initial reply to the student and my comments re each social media platform. Social media is never the sole source of new business for me.

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