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“How can I use social media to promote my accountancy practice?”

Mark Lee

There are two types of accountants who use social media and Linkedin: Those who have learned what works FOR THEM, and Those who have bought into the hype and HOPE that what are doing will prove to be worth the time and effort. This is that overly salesy messages do not perform well on social media or on Linkedin.

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Essential Tips for Q4 Ad Buying for CPA Firms

CPA Practice

You are in the home stretch of the year, and it’s time to think about how this quarter could impact Q1 of next year—the busiest time for some CPAs. You can continue your passive social media efforts, but are they really paying off? Then alternate them in email, social media, and online ads to determine which performs best.

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Interesting Niches under a COVID Cloud

BuildYourFirm

While aspects of the stock market continue to project economic optimism, we all know that most local businesses are not. In fact, many local businesses have absorbed economic damage and there will be a ripple effect. Beyond the unemployment rate, many local businesses have been severely impacted.

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International Women’s Day: Celebrating small business founders and leaders

Xero

Climate change, geopolitical conflicts and the current economic system exacerbate inequality and disproportionately impact women. There are many ways we can make an impact and #InvestInWomen in our local communities. In fact, over half of our winners are women-founded/led!

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Why accountants need to think like marketers during tax season

ThomsonReuters

Marketing is essential for any business looking to grow and profit, and it can significantly impact your firm’s ability to grow and drive profitability. To help firms achieve greater growth and profitability , we will explore five ways accounting professionals can think like a marketer. You understand their industry.

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Announcing the winners of the 2023 Xero Beautiful Business Fund

Xero

We’re very excited to reveal the global and regional winners of the inaugural Xero Beautiful Business Fund – each of whom will receive a share of the NZ$750,000 global prize pool. The four global winners will each receive NZ$70,000 (or equivalent) and the remaining 24 winners will each receive NZ$20,000 (or equivalent).

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How small businesses can benefit from getting involved with their local football club

Xero

If you’re a small business owner, chances are you’re always on the lookout for new and innovative ways to grow your business. A great way to do so could be right under your nose: on your local football pitch, and you don’t need to buy some football boots or play a full 90 minutes. Football can help you reach them.

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