Blue Apron ‘Unboxed’ Pop-Up Shops Arrive In NY
PYMNTS
JUNE 12, 2018
Meal kit delivery company Blue Apron announced the launch of Unboxed , a series of pop-up events aimed at enabling people to explore and purchase its products. “We named it Unboxed because it’s about exploration and really discovery of our brand,” said Michelle Chiu, Blue Apron’s VP of brand experience. “We
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